Customers are crucial when it comes to a business’ success – without them all you’d essentially have is a product/service and a group of employees with nothing to do! Since customers are so important, we should be doing all that we can do to maintain a positive relationship; but how? Here are a few tips for improving customer service through the many interactions your business may have with customers.
“MARKETING IS A PUSH TACTIC, BRANDING IS A PULL TACTIC”
- Marketing is defined by the Chartered Institute of Marketing as “The management process responsible for identifying, anticipating and satisfying customer requirements profitably”.
- Marketing is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves. (Wikipedia)
- Marketing generates the strategy that underlies sales techniques, business communication, and business developments. (Wikipedia)
Branding is not the same as marketing – branding is the core of your marketing strategy. In order to build an effective brand, you need authenticity and clarity in what you do in your business, allowing your target market to identify with your brand personality and values successfully.
Since the rise of digital, social and mobile, various businesses and brands have now attempted to get closer and be more human with their customers. This fosters loyalty and trust with them, ensuring the growth of their business.Content marketing is quickly becoming a game changer in the field of marketing because it establishes your brand as an authority.
All content marketing begins with content. It’s in the name after all. But most of us only focus on creating content that drives brand awareness.
So, finally, it’s time we talk about Content –Driven Marketing. Trust me, it’s not a tactic it’s a strategy. Content marketing provides traffic for your website, when you are constantly putting out knowledgeable content, your website visitors will take notice and this is awesome for your marketing potential. This means you should be thoughtful about the content you write as well as how frequent you come out with new content. Remember, more is not always better… better is better. If you have competitors, your expertise can make you look far more professional than someone else who puts out lackluster content.
Content –Driven Marketing is a commitment to using content to reach and engage with the audiences that are important to your business, including customers, prospects, employees, investors, and more. It’s a commitment to give first, before you get. It’s a commitment to educate before you sell. It represents an understanding that consumers are intelligent, discerning people who are going to choose your product or service only if it’s the best option, and not because you had the most money to spend on a fancy advertising package. The goal of content marketing is to keep your business top of mind with your target audience, provide them with helpful information they care about that relates to your brand, and to give them consistent opportunities to become customers, remain customers, and enlist others to become customers-all without pushing them to buy.
One of the most important keys to a successful content marketing strategy is to identify the niche your business occupies. Many companies make the mistake of trying to fill several niches, believing that a broader appeal will bring them more customers. This type of general thinking dilutes your marketing message and makes your business less appealing to your target customers, with little if any advantage to winning over non-target customers.
The best way to define a profitable niche for your business is to look for an area with an unmet or underserved need, and then fill that need with your products or services. You may have specialty products or services that already appeal to a specific audience, or you might find that your business can be better at a certain aspect of the customer experience than any other business in your industry or area.
An in-depth understanding of your target market can help you create and deliver highly effective content. With your business niche and USP in hand, you can develop a profile or profiles of the perfect customer for your business-and you’ll understand not only who would buy your products or services, but why they would buy them.
At the heart of content marketing is the idea that it’s all about the content-not the marketing. In order to be effective, content marketing must be passive.
Effective content marketing delivers value to the reader or viewer. Each piece of content you offer should provide something your audience can use or appreciate.
The final piece of your content marketing foundation involves deciding on the style and the frequency of your content. Generating a constant flow of fresh content is important for success, but that doesn’t necessarily mean you have to create new content every day.
Content marketing is a powerful form of advertising for any business. Rather than pressuring your audience into buying, content marketing allows you to establish a strong connection with your target market, and build relationships that lead to long-term business growth and profitability.
With content marketing, you can dramatically increase your online visibility, expand your audience, reach new customers and generate fresh leads, and develop a loyal following who will go on to market your business for you.Build a strong foundation for content marketing, and focus on generating quality content that will engage your audience and keep them coming back for more.